Franco Media is not a directory listing. Every advertiser receives a written profile page and editorial articles, produced by us in French, English and Russian. The site has been online since February 2007, and the pages we publish keep working for years — this is not rented ad space that vanishes the day you stop paying. You also deal with one person from the first conversation through to publication, so nothing is lost between a sales team and a production team.

Businesses in Phuket and the south of Thailand serving visitors and residents from Europe and Russia: hotels and residences, restaurants, marine and yachting companies, clinics and medical services, legal and property firms, schools, and skilled trades. If your customers arrive from abroad and research in French, English or Russian before they buy, you are in the right place. If your market is purely Thai-speaking, we will tell you honestly that we are not the best fit.

We publish what we promised, in the languages we promised, and we tell you the day each page goes live. Your text is written to be found in search, not padded to fill a page. If something we published is wrong, we correct it — no charge and no argument. We do not sell the same category to five competitors and call each of them a partner. And we do not disappear once the invoice is settled: your package covers the year, not the first month.

Because we have been here since 2006 — first as Phuket Francophone Magazine, in print for fourteen years, and now as franco-media.com. Local businesses know the publication, and many have renewed year after year. We work with the companies we would recommend to a friend arriving in Phuket, which is why we turn some enquiries away. Our name sits on every page we publish, so poor work costs us more than it costs you.

One article, written and translated three times, is published in four places at once: your profile page, two relevant category pages, and the blog. That gives a reader four routes to find you from a single piece of content, in three languages. Most advertising buys you one placement, in one language. We build a small network of pages around your business, each pointing back to your profile — which is exactly what search engines reward.

A banner is seen by people who are already on the page. An article is how they arrive in the first place. Someone looking for a villa, a dentist or a boat service types a question into Google, and an article is what answers that question and brings them to you. Banners also suffer from ad-blindness — readers have learned to skip them. And a banner stops working the day the campaign ends, while a good article carries on being found.

Publication is quick: usually within days of receiving your text, photographs and logo. Search results take longer. New pages are normally indexed within a few weeks and then build position over the following months as they gain age and internal links. The honest answer is that organic search starts slowly and lasts a long time — the first months are the quietest, and the second half of the year is where it usually pays. Anyone promising you page one in a fortnight is selling something else.

No. We write your text and we translate it into French, English and Russian. What we need from you is the raw material: what you do, what makes you different, your prices or price ranges if you publish them, your opening hours and contact details, your logo, your brand colours, and good photographs. If you already have text you are happy with, send it and we will work from it. You approve every page before it goes live.

Your pages stay exactly where they are and keep the position they have earned — you never start again from zero. Renewal includes a refresh of your profile and new articles for the coming year, so your content keeps growing rather than ageing quietly. And renewal rewards loyalty: you renew one tier down and keep everything already published, so the price goes down while the content keeps building.

In selected categories we guarantee that we will not promote your direct competitor. Exclusivity is limited by nature and granted by application rather than sold to whoever asks first, because a category page crowded with competitors serves nobody — least of all the reader. Ask, and we will tell you honestly whether your category is still open.

Packages are paid in advance, in full, before publication begins. We issue an invoice carrying our company and bank details, and payment is made by transfer to our Bangkok Bank account in Thai baht. If you are paying from outside Thailand, please use the SWIFT code shown on the invoice so your bank routes the transfer correctly. Work begins as soon as the payment is confirmed, and we confirm your twelve-month period in writing when your first page goes live.

Organic search is the unpaid part of a results page — the results a search engine shows because it judges them the best answer, not because somebody bought the slot. You cannot purchase an organic position; you earn it with content that genuinely answers what people are looking for. On most websites it is the largest single source of visitors, and it is the reason we write articles rather than simply selling banner space.

Organic search is not free — it costs writing, translation, photography and time — but you pay once for content that keeps working afterwards. Paid advertising costs money every day it runs and stops the moment you stop paying. With organic search the spend sits at the beginning and the return accumulates behind it. That is why our packages are priced for a year of content rather than a month of clicks.

Search has changed. Results now include AI-written summaries, and those summaries are assembled from the pages a search engine considers trustworthy. Earning a place in them asks for the same thing good ranking always has: clear, well-structured, genuinely useful text on a site with a real history. What has changed is that thin, keyword-stuffed pages no longer work at all. What has not changed is that a well-written article on an established site remains the most reliable way to be found.

Paid search means buying a position at the top of the results — Google Ads and its equivalents. It is immediate, it is measurable, and it works well for short campaigns and seasonal offers. Its weakness is that it is rented: the moment the budget stops, the visibility stops, and your competitors are bidding on the same words as you. Paid and organic search are not rivals; they do different jobs. We build the asset you keep.

You are publishing on a site that has been online since February 2007, in three languages, read by people who already come here to research Phuket. Your pages inherit the history and credibility of an established domain instead of starting from nothing on a brand-new website. You get content you did not have to write, in languages you may not speak, on pages that link to each other and back to you — and it stays online and working for the whole year.

French-speaking, English-speaking and Russian-speaking readers who are planning a trip to Phuket, already here on holiday, or living here — together with the expatriate community across the south of Thailand. In practice: holidaymakers researching before they arrive, long-stay visitors and retirees, families relocating for work or school, and property buyers. These are people making decisions with money attached, which is why we write for them rather than chase raw visitor numbers.